FLASH . . . MCL Fieldbook NOW AVAILABLE!

Great news today! It's Inevitable: Customized Teaching and Learning -- a Fieldbook For and From the Field has been completed, published, and is now available on Amazon.com.


Those of you who have read Inevitable: Mass Customized Learning know that the book describes, in detail, a desirable and doable vision that makes it possible to meet the learning needs of every learner, every hour, of every day. But how to get started? How to get your team or system moving? Those are the questions we receive from our colleagues who want to make something happen . . . and want something to happen now. It's Inevitable: Customized Teaching and Learning answers those questions and provides step-by-step suggestions as to how to get moving . . . moving in the right direction. Each "tool" also includes a story that makes the process inviting, real, and doable. The writing style of the Fieldbook is much like Inevitable -- serious, yet conversational and fun. Think of the Fieldbook tools as the "on-ramp" to the MCL freeway. (I love that metaphor that Jim and his team coined.)

Dr. Jim Parry, founder and former director of Technology and Innovation in Education, is Lead Editor of the publication. Dr. Nancy Hall and Dr. Patricia Peel, two highly regarded innovative thinkers, are also members of the "executive team" who made the practical "how to do it" field book a reality. We are most grateful to Jim and his team . . . and to TIE, our Inevitable partners. (cjs)

Thank You Advocates

We (Chuck and Bea) watch our sales of Inevitable closely of course. Egos are involved . . . we admit! We wonder when Inevitable might be found in the bargain/discount/sales section of stores. We are aware that books, even rather popular books get their month or two of fame and then tend to flame out.

So this note to our friends, colleagues, and MCL advocates is to give you all a big thank you for promoting the Inevitable: MCL Vision. We don't, and haven't, advertised Inevitable. Advertising has all been "word of mouth," and you are the "mouths."

After being out for about 2 years, here are the sales stats for the past 30 days:

Kindle sales 125 copies
Amazon.com sales 450 books
Direct Purchases by School Districts 600 books
Total Inevitable Sales for past 30 days 1175

We are all eager to have the Inevitable Fieldbook available to our advocates . . . Jim Parry and his team are working through the publishing process and we are confident that the Fieldbook will also be a big hit.

So, thank you all for helping us to change education, one hemisphere at a time!

Careful When Ordering Inevitable on Amazon

We announced earlier that we had updated/revised Inevitable: Mass Customized Learning to include a chapter describing our Elementary School Vision. The addition of the Elementary Vision chapter expands our relevance to elementary school educators and parents significantly.

But because of some Amazon.com rules and policies, it is a bit difficult for buyers to know which book is being purchased. We asked CreateSpace, our publishers, and Amazon.com to stop giving buyers an option as the new version of Inevitable includes everything that was in the first edition . . . and all for the same price. We are afraid that buyers will not know that there is a new version and will be disappointed . . . and maybe a bit angry . . . when they learn that they have purchased an outdated version of our book.

So, when you go to Amazon.com to purchase Inevitable, make sure that you see the little note on the bottom left of the book which states "Includes New Elementary Vision." The new version has a 2012 copyright. (cjs)

Updated Inevitable Available

We have good news today . . . on two fronts. One, the updated Version of Inevitable: Mass Customized Learning has been revised to include a chapter that describes the Inevitable Elementary School vision. Tis available From Amazon.com or in bulk by contacting either Chuck or Bea. The new chapter is the companion chapter to chapter 7, Lori Does Her Learning Plan which helps to describe the MCL High School vision. The new Elementary School vision chapter is also available free of cost at our masscustomizedlearning.com website.


Two, the Fieldbook titled It's Inevitable: Customized Teaching and Learning is now with CreateSpace/Amazon being prepared for publication. You will like the field book. It focuses on the "on ramp" things educators and schools can do to ready themselves for system wide MCL. The Fieldbook is the effort of our partners, Technology and Innovation In Educaton. Dr. Jim Parry is leading a team of practitioners who know how to get us all started with the "heavy lifting" required to "manage the vision." (cjs)

We have come to realize that some MCL advocates are interpreting our vision about how systems can/will meet the learning style needs of every learner in a more complex manner than we intended. And this may be a good thing. This note is not about telling anyone to “shape up,” but rather to inform you of our intent when we were “visioning” and writing.

When we were writing, dreaming, and visioning, we were part dreamers, but also part pragmatists. We wanted our MCL vision to be very desirable but, at the same time, wanted the MCL to be doable . . . doable as perceived by our readers and especially doable as perceived by school leaders and teachers.

How is this learner outcome best learned?

We think that one of the major contributions of Inevitable is to be learner focused when determining how learning opportunities are created and made available to learners. We suggest that, for each learner outcome (LO), educators think “how is this LO best learned rather than the typical response of “how should we teach this LO.”

How is this LO best learned options

Chapter 9, Ready For Rollout, Critical Element #3, states that school systems, “Have categorized Learning Outcomes by learning format.” We thought/think that this task is best approached by first identifying which learner outcomes can be best learned via online learning. In fact, we were thinking of the need to first divide LOs into only two categories, those learned best (most efficiently and effectively) online and those LOs learned best in some other format.

Our/the rationale for this approach was pragmatic inasmuch as we believe that the more we can use technology to help learners demonstrate LOs, the more time teachers will have to teach those LOs that require interaction, hands-on approaches, coaching, etc. An interesting note here – when we ask groups to estimate what percentage of LOs can be best learned online, we get answers that typically range from 50% to 75%. Elementary teachers are usually in the lower range here and HS teachers are at the higher range.

Chapter 9 then suggests some options for those LOs that require formats other than online learning . . . e.g. seminars, projects, mentoring, etc.

The “Rub”

The “rub,” or the conflict (and it may be a good conflict) comes at this point, and it comes with the interpretation of the “meeting the learning style of each learner.” So here comes the pragmatic, secondary principal in our thinking! Do we suggest that each learner will be given learning style choices about each LO that does not fit into the online learning category, or do we suggest that there will be a “best way” for all/most learners to learn to demonstrate those LOs.

The complexity created by expecting a number of options for each LO outcome that falls outside on the online leaning category, is great . . . e. g., technology might be able to schedule 5 ways of learning to “write and defend a business plan,” but actually making each of those options available to each learner would be near impossible.

So, in short, when we said that each learner will have his/her learning style met, we were expecting that that would entail each learner being presented with the “how is this LO best learned option.” We continue to believe that customizing to this point would be doable (and probably preferable, but that needs discussion).

And further, there is a big difference between how a secondary principal schedules a learning opportunity (those that are not “best learned” online) and how a Learning Facilitator team actually delivers that learning opportunity. E.g., the master schedule groups learners for the Business Plan LO, but when the group comes together, the Learning Facilitators do their thing by personalizing that learner outcome to meet the learning styles and learner interests. Some will use the Internet for gathering info, some will have conversations with a banker, some will learn from their Mom, etc.

So, as we think about it now, we can have the best of both worlds if we group according to “how is this LO best learned” for those LOs not learned best online, and expect that the learning facilitators will provide options once the learners walk through their door . . . or meet at the bank conference room. We think that this win-win first focuses on the learner but, in turn, also considers the pragmatic needs of the system and the system leadership.

We don’t expect this communication to be a final word, but we hope that it frames a discussion of the topic for further clarification . . . and maybe even for some decisions. (cjs and bmc)

MCL is a Vision . . . for now

We are frequently getting requests to go see the school that is described in the video titled Lori Does Her Learning Plan. (The video is available through the masscustomizinglearning.com website or directly through YouTube) Sorry, but Inevitable: Mass Customizing Learning is only a vision at this point. Since the publication of the book, many school districts are taking "starter steps" so that they are ready for the "on ramp" when the technology catches up with the vision. A field book to help educators and school systems negotiate that on ramp is scheduled to be available sometime this summer. Some exciting "starter steps" that will be part of that Fieldbook are now available on our website.


At present, we are in discussions with a very successful tech-oriented company that may partner with us to make the vision a reality. The vision has great appeal. I worked with a group of 170 educators in Pennsylvania this Thursday (April 26). We spent 3 hours studying the rationale for MCL, the vision, what it could mean for learners, and what it could mean for our profession. It appears that there is near universal acceptance and support for MCL as described in Inevitable.

Visions are most powerful when they run well ahead of our present capacity to do them, and visions are more exciting when written in the present tense rather than the future tense. Creating the vision of a desirable and doable change is the first step in creating a new reality. (cjs)


Inevitable: An Inside Job

When we write, we attempt to share ideas and get people excited about innovative visions that have the potential to improve learning for learners. Later, if and when the book is successful, we learn in reverse some of the things that made the ideas/visions fly. When Bill Spady and I wrote Total Leaders for AASA, we didn't realize that it was probably the only "Ed Leadership" book that looked at education through leadership eyes. Other leadership books looked at leadership through old, entrenched, unsolvable "educational issues" eyes. The Total Leaders Framework allowed educational leaders see their role from a much larger perspective. They were able to see things anew, out-of-the-box you might say.


Bea and I had a similar hit about Inevitable: Mass Customized Learning recently. When we think about education and technology today, most of the innovation is coming from those deep in technology and not so deep in education and learning. Inevitable looks at technology through educator eyes. We apply technology to "transform" our learning paradigm. We don't/didn't think of technology first, we though of learning and leaders first.

So Inevitable doesn't "throw the baby out with the bathwater." Inevitable keeps the tried and true, our good practices and habits that research tells us work. We ask the most important question, "how is this learner outcome best learned." Those coming from the technology side tend to see "technology as teacher." While we think much of what we now want learners to know, be able to do, and to "be like" can be taught effectively through technology, we also know that the teacher's (learning facilitator's) role is critical for the most critical learner outcomes.

So, we now say that, "Inevitable: Mass Customized Learning is an Inside Job." (cjs)